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Google Ads & PPC

Google Ads, built for qualified leads.

We run Google Ads accounts for UK businesses where leads, not impressions, are the point. Tight campaign structures, validated tracking, and an obsessive focus on the metrics that move revenue.

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What we do

Inside the engagement

Search campaigns

Structured by intent and commercial value. Negative keywords managed weekly. No autopilot.

Performance Max

Used where it earns its place — with proper signals, asset groups and conversion priorities, not as a black box.

Shopping (where relevant)

Feed work, bidding strategy and structure for ecommerce or hybrid lead-gen models.

Bidding & budget pacing

Smart bidding tuned to your real CPA targets, with manual overrides where the data says so.

Conversion tracking

Validated, deduplicated, and where possible server-side. Your reports should match your CRM.

Ongoing optimisation

Weekly hands-on optimisation, monthly strategy review, async updates in between.

Our approach

How an engagement actually runs.

01

Audit

Account, tracking and funnel review. What's wasted, what's missing, what's working.

02

Restructure

Rebuild or refine campaign structure around commercial intent and CPA targets.

03

Run

Daily monitoring, weekly optimisation, clear changes documented every cycle.

04

Scale

Expand winning themes, kill the rest, and layer in new campaign types when the maths works.

What changes

The outcomes we aim for.

Every account is different, but these are the kinds of shifts we're working toward in the first 90 days.

  • Wasted spend identified and cut in the first 30 days
  • Conversion data you can actually trust in GA4 and the platform
  • Lower blended CPA against your real qualified-lead definition
  • A campaign structure your next agency or in-house hire won't have to unpick

Want a free account review?

We'll audit your setup and send back what we'd change. No deck, no pressure.

Request your audit →